Costello Research Retail

  • July 2, 2025

    It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.

  • March 4, 2025

    China’s complicated and colorful e-commerce landscape gives us a sense of how livestream shopping is transforming retail. Si Xie, assistant professor of information systems and operations management, researches this new trend.

  • November 29, 2022

    Mehmet Altug, an associate professor of operations management, has been researching retail returns policies for a decade. The issue has recently come to prominence, as the lenient policies of online retailers have led to skyrocketing return rates (now exceeding 20 percent in the U.S.). Altug’s various academic papers delve into the difficult trade-offs retailers face when setting returns policies. While there are no easy answers, Altug’s research identifies factors that can help retailers achieve more strategic flexibility.