November 4, 2019Brett Josephson, assistant professor of marketing, has studied government contracting since he was a PhD student. In recently published research, Josephson—together with Ju-Yeon Lee, assistant professor of marketing at Iowa State University, and Babu John Mariadoss and Jean Lynn Johnson, associate professors of marketing at Washington State University—recommended that companies focus on specialization.
May 18, 2021Years spent engaging with consumers in the business world made School of Business Marketing faculty Niki Vlastara realize that how sustainability concepts and proposals were marketed significantly influenced how successful they became.
